February's Tourism Services Award goes to...

New Zealand - The Ultimate Destination

We've received numerous entries recently from aggregate travel sites but few have really stood out. What is particulary noticable about this one is its navigation. The Ultimate Destination uses a familiar expandable/collapsable folder menu which, due to its familiarity to most internet users, is very ergonomic. Most of the site's content consists of listings of tourism operators which provides travellers with a useful resource but, more detailed general information about the country and its regions would help improve the relevance of these listings. Similarly detailed maps would be a welcome addition. Finding information however, is no problem. The sites graphics too, are well designed and particularly effective on the main/welcome page. This is a good site which, with its excellent foundation, can become a great one.

© 1999 Discover New Zealand Magazine